SYMANTO INSIGHTS PLATFORM

FEATURES

Explore how to answer your specific business questions and find out
how Symanto Insights Platform works

How does Symanto Insights Platform work?

Brand Recommendation feature​
Measure your Brand Health, explore how consumers experience your Brand and see how your competitors perform in comparison
Topics feature​
Understand which pain points your customers are facing regarding your product and what you can do to improve it
Psychographics feature​
Uncover the psychographics of your customers and design the perfect message to reach them
Timeline feature​
Survey the topics that your customers dealt with over time and link the results to specific events, i.e. your marketing campaigns
Comparison feature​
Compare topics among different segments of your data, and discover relative strength & weakness of a specific product, brand or segment

What is Symanto Insights Platform?

Symanto Insights Platform is an AI-powered text analytics tool to help you understand how your customers think and feel about your product or brand. Being able to analyse big amounts of rating and review data from over 75 sources such as Amazon, Tripadvisor or even Glassdoor, Symanto Insights Platform delivers you qualitative insights about your consumers and thereby helps you to answer your relevant business questions within minutes:

PRODUCT DEVELOPMENT

PRODUCT DEVELOPMENT

• What are the main reasons for negative/ positive ratings/ NPS?
• How does a specific product feature compare among different products?
• How has the consumer opinion towards a specific product aspect developed over time?

CUSTOMER SERVICE

CUSTOMER SERVICE

• How does a specific service aspect influence my consumer's satisfaction?
• What are the main issues of my customer service?
• How has the customer perception towards a specific service aspect developed over time?

COMPETITIVE INTELLIGENCE

COMPETITIVE INTELLIGENCE

• What are the key drivers & barriers of my competitors' product or brand?
• What is the strength/ weakness of one product/ brand compared to another?
• What features/ improvements should I focus on in order to gain more competitive advantage?

BRAND HEALTH

BRAND HEALTH

• How does one brand compete against another on the level of real consumer connection?
• What are the functional and emotional equities of a brand?
• How do I resonate with my consumers the best?

EMPLOYEE SATISFACTION

EMPLOYEE SATISFACTION

• What are the detailed reasons for positive/ negative voices of my employees?
• How does employee satisfaction compare among different departments or locations?
• How has a specific aspect been improved or worsened over time?

Sounds good? Book your personalised, free demo and start exploring how you can use Symanto Insights Platform now.

Information to Go

Book a personal & free demo

Let our expert Nikolina guide you through all functionalities of Symanto Insights Platform in your personal and free demo. Just schedule an appointment that suits you best via the calendar below. We’re looking forward to e-meet you!

Start with free demo without hidden costs

Discover all functionalities

Get answers to your questions

Choose between English or German 

Fall in love with your new analytics tool

SYMANTO OFFICE

Pretzfelder Strasse 15

Nuremberg 90425

Germany